Slow Home Sales Cause New Creative Options!The following article is from the Indianapolis Star..November 5, 2006. It provides some additional verification that the housing market, in particular new construction, has significantly slowed in the Central Indiana market.
Buyers' market forces sellers, builders to offer free TVs, cash and other extras
By Madhusmita Bora
November 4, 2006
Sukhdeep Singh, 21, recently landed in Indianapolis, looking for an affordable home.
He found that and more.
The California resident was offered a brand-new refrigerator, part of his real estate agent's commission and an 18 percent discount off the price of a brand-new home.
"The house is good, and the deal is great," Singh said.
And he's seriously considering it, he said.
A slowing market for new and existing homes has agents, builders and sellers doling out lucrative extras. Incentives include money, furniture, new roofs, free basements and flat-screen TVs. Some are even offering as much as $25,000 on referrals that end in a sale.
"I would say that the extent to which incentives are being offered is at an all-time high," said Edward D. Hackett, division president for Centex Homes in Indianapolis.
This week, the National Association of Realtors launched a nationwide newspaper campaign, urging buyers to dig into their pockets and buy that dream house. Sellers such as Elizabeth Faris, Indianapolis, are bracing themselves for lower prices. Three weeks ago, Faris and her husband, James, put their ranch-style home on Michigan Road up for sale. They installed a new roof and painted the house. So far, they've had lookers but no takers. "Each week we are knocking down the price a certain amount to sell it faster," Faris said.
That's increasingly common.
In September, the median existing-home price nationwide dipped 2.5 percent from the previous year, according to the National Association of Realtors. The price of new homes slid 9.7 percent, the biggest skid in 35 years. In the Indianapolis area, new-home prices fell 0.2 percent in August, the most recent data available. The median sale price for an existing home dropped 2.3 percent. "It's a buyers' market, and people are looking for deep discounts," said Beenu Sikand, a Realtor with Century 21 Diversified, who's giving away 51 percent of her commission to clients. "Last year I sold at least 20 homes a month; in October, I sold four."
Builders are taking note.
Year-to-date building permits plummeted 22 percent in the nine-county metro area. "I don't believe we've seen a double-digit decrease like this in the last five years," said Rachel Daeger, a spokeswoman for the Builders Association of Greater Indianapolis.
Meanwhile, they're turning to bigger incentives to sell existing homes. At Centex, they are offering discounts on options and base price. At Ryland Homes, they are knocking as much as 40 percent off prices.
And buyers are taking the bait, said Daeger. In October, traffic in the Parade of Homes, a biannual home showcasing event, was significantly higher than it was in the spring, she said.
"I think consumers are finally realizing it is a good time to buy," Daeger said. "It makes us very hopeful."
BUYERS SEEING DEALS
Buyers have more bargaining power in the home market.
What builders are offering• Cash incentives.• Upgrades.• Down-payment assistance.
What Realtors are offering• Commission rebates.• Money for referrals.
What sellers are offering• Lower asking prices.• More significant repairs.• Closing-cost assistance